相撲エンタメショー「The Sumo Show HIRAKUZA」世界最大の芸術フェスティバルEdinburgh Festival Fringeで7,000人超を動員！
株式会社阪神コンテンツリンク（本社：大阪市福島区、社長：清水奨）が展開するエンタテインメントブランド「日楽座（ヒラクザ）」は、8月6日（木）から31日（月）まで英国・スコットランドで開催された世界最大の芸術フェスティバル「Edinburgh Festival Fringe（エディンバラ・フェスティバル・フリンジ）」（以下、エディンバラ・フリンジ）で、「The Sumo Show HIRAKUZA（ザ・スモウショー・ヒラクザ）」を実施し、全25公演で7,000人超を動員しました。
さらに、世界77ヵ国から4,232作品が参加し、306会場で61,277公演が実施された本年のエディンバラ・フリンジにおいて、70％を超える平均客席稼働率を記録。初参加ながら「The List Festival Awards 2026」にノミネートされました（4,232作品中70作品が選出）。また、現地メディアによる5つ星・4つ星評価に加え、英国で高い視聴率を誇る「BBC Breakfast」など幅広いメディアでも取り上げられ、多くの方々に相撲の魅力を発信しました。
"The Sumo Show HIRAKUZA" Draws More Than 7,000 Attendees at the Edinburgh Festival Fringe, the World's Largest Arts Festival - Longlisted for The List Festival Awards 2026 and Highly Acclaimed by UK Media -
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Hanshin Contents Link Corporation (Head Office: Fukushima-ku, Osaka; President: Susumu Shimizu), operator of the entertainment brand HIRAKUZA, presented "The Sumo Show HIRAKUZA" at the Edinburgh Festival Fringe, the world's largest arts festival, held in Scotland, UK, from August 6 to 31, 2026. The show attracted more than 7,000 attendees across 25 performances.
At this year's Edinburgh Festival Fringe, featuring 4,232 shows from 77 countries and 61,277 performances across 306 venues, "The Sumo Show HIRAKUZA" achieved an average attendance of more than 70% of capacity. In its Edinburgh Fringe debut, it was Longlisted for The List Festival Awards 2026 as one of 70 shows selected, received four- and five-star reviews from UK media outlets, and was featured in major UK media such as "BBC Breakfast."
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■"The Sumo Show HIRAKUZA" at the Edinburgh Festival Fringe
■Acclaimed by UK Media and Audiences "The Sumo Show HIRAKUZA" received four- and five-star reviews from UK media. Audience reviews also praised the production for making sumo accessible and engaging for first-time audiences while respecting the sport's traditions and cultural heritage.
Selected Media Reviews theQR.co.uk ★★★★★ "Delivers an exciting blend of education, physical comedy and genuine live combat that brings a sport that is notoriously inaccessible to global audiences within reach." The List ★★★★ "Vibrant, energetic and genuinely informative, HIRAKUZA strikes the perfect balance between respecting the sumo's traditions and making them accessible." Broadway World ★★★★ "At this year's Edinburgh Festival Fringe, a show that blends time-honored tradition with entertainment."
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Selected Audience Reviews "It's in my top 5 of all time fringes shows and I come every year." "One of a kind with humor and respect for the sport, the athletes are fab. One of the best shows this year." "Phenomenal display of athleticism and showmanship. A genuinely fascinating insight into a totally unique sport delivered in a compelling way."
Following its success at the Adelaide Fringe in Australia earlier this year, "The Sumo Show HIRAKUZA" was also well received at the Edinburgh Festival Fringe, demonstrating the show's appeal to international audiences through its accessible and entertaining presentation of sumo. Building on this experience, HIRAKUZA will continue to share the appeal of sumo and Japanese culture with audiences in Japan and around the world.
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■About HIRAKUZA Under the concept of "Designing New Ways to Enjoy Japanese Culture," the entertainment brand HIRAKUZA aims to create Japanese cultural experiences that anyone can enjoy, transcending language and cultural barriers. Currently, the brand operates two facilities in Japan. ・THE SUMO HALL HIRAKUZA OSAKA (Opened May 2024 / Namba Parks 8F, Osaka) ・THE SUMO LIVE RESTAURANT HIRAKUZA GINZA TOKYO (Opened January 2026 / Prime Ginza Yanagi-dori Building B1F, Tokyo) https://hirakuza.net/
Company Name HANSHIN CONTENTS LINK CORPORATION Headquarters Hanshin Noda Center Building 10F, 1-1-31 Ebie, Fukushima-ku, Osaka City, Japan Capital fund ￥230 million (100% investment by Hanshin Electric Railway Co., Ltd., a part of Hankyu Hanshin Toho Group) Business Description Content-related businesses, music, advertising media sales, and signage production. The company will draw on expertise gained through its entertainment show operations.
